Top 15 AI Email Marketing Tools for Smarter Campaigns [Free + Paid]
Looking to supercharge your email campaigns with the power of AI? In this guide, we’ve reviewed the top 20 AI email marketing tools—from intelligent automation platforms to personalized content generators—both free and paid. Whether you’re a marketer, business owner, or solopreneur, these tools will help you save time, boost open rates, and drive sales.
Benefits of Email Marketing
Email marketing is one of the most effective and affordable ways to reach your audience. With an average ROI of $36–$42 for every $1 spent, it’s a powerful tool for driving engagement and sales. When combined with AI, email campaigns become smarter—offering personalized messages, automated workflows, and predictive insights. This means you can send the right message to the right person at the right time, all while saving time and improving results. Plus, email tools are mobile-friendly and easy to track, making it simple to optimize your strategy and grow your business.
Recommend
Best 15 AI Email Marketing Tools
Brevo – All-in-one marketing suite for email, SMS, WhatsApp, CRM, and automation.
Mailmodo – Interactive AMP email marketing platform for higher engagement and conversions.
GetResponse – Complete marketing automation tool with email, webinars, landing pages, and funnels.
ActiveCampaign – Powerful customer experience automation with advanced email, CRM, and sales tools.
Klaviyo – E-commerce-focused email and SMS marketing platform with deep store integration.
Moosend – Email marketing and automation tool for small businesses with affordable pricing.
Omnisend – Multichannel marketing automation for e-commerce via email, SMS, and push.
Benchmark Email – Simple email marketing tool with drag-and-drop builder and real-time analytics.
Systeme.io – All-in-one platform for funnels, email marketing, courses, and online business tools.
Mailmodo – AMP-powered email platform for forms, surveys, and real-time actions within emails.
Drip – E-commerce CRM and email automation platform tailored for Shopify and WooCommerce.
Autobound.ai – AI-powered sales outreach platform for hyper-personalized B2B email campaigns.
Smartwriter.ai – AI-driven tool for writing personalized cold emails, LinkedIn messages, and SEO content.
Instantly.ai – Cold email outreach and inbox rotation platform for scaling lead generation.
Zoho – Comprehensive business suite offering CRM, email marketing, finance, HR, and productivity tools.
1. Brevo - AI Email Marketing
What is Brevo
Brevo is an all-in-one marketing platform that offers tools for email marketing, SMS, WhatsApp messaging, CRM, marketing automation, and live chat—designed to help businesses manage customer relationships and run multi-channel campaigns from a single dashboard.
Features of Brevo
Email & SMS Marketing: Send targeted campaigns via email and text messages.
WhatsApp Campaigns: Reach customers through WhatsApp messaging.
CRM (Customer Relationship Management): Manage and track customer interactions and data.
Marketing Automation: Automate repetitive marketing tasks and workflows.
Live Chat & Chatbot: Engage visitors in real-time or use bots for instant responses.
Landing Pages & Forms: Create custom pages and forms to capture leads.
Transactional Emails: Send automated, personalized emails like receipts or notifications.
Segmentation & Personalization: Target specific groups with tailored content.
Analytics & Reporting: Track campaign performance and user behavior with detailed reports.
AI Tools: Use artificial intelligence for content creation, personalization, and optimization.
Integrations: Connect with other software and platforms to streamline workflows.
Multi-User Access: Allow teams to collaborate with role-based permissions.
Affordable Pricing: Cost-effective plans suitable for different business sizes.
Pros & Cons
| Pros (Advantages) | Cons (Disadvantages) |
|---|---|
| ✅ All-in-one platform: Email, SMS, WhatsApp, CRM, automation, chat | ❌ Buggy drag-and-drop editor (design issues, limited flexibility) |
| ✅ Generous free plan (300 emails/day, unlimited contacts) | ❌ Basic CRM (limited features, no lead scoring or advanced pipeline tools) |
| ✅ Affordable pricing compared to Mailchimp or HubSpot | ❌ Limited customer support (especially on free and starter plans) |
| ✅ Easy-to-use interface and automation builder | ❌ Automation contact limits on lower plans |
| ✅ AI tools: subject line generator, send-time optimization | ❌ Template customization options are limited without HTML |
| ✅ Multi-channel marketing from a single dashboard | ❌ Account suspensions or review delays reported by users |
| ✅ Built-in CRM and segmentation tools | ❌ No phone support on free or starter tiers |
| ✅ Pay-as-you-go email & SMS credits | ❌ Learning curve for more advanced automation features |
| ✅ Good deliverability and inbox placement (especially for small senders) | ❌ API and some integrations can be hard to configure |
| ✅ Wide integrations: Shopify, WooCommerce, WordPress, Zapier, etc. | ❌ Not ideal for large enterprises with complex marketing or CRM needs |
Who Uses Brevo?
E-commerce groups & agencies managing multiple brands with shared or siloed data.
SaaS and startups needing automated onboarding, upsell, and churn-reduction email flows.
Small and mid-sized businesses wanting a low-cost alternative to bigger ESPs with essential automation.
Enterprise brands for multichannel marketing, personalization, and global campaigns—especially in Europe.
Pricing:
| Plan | Monthly Cost | Sending Limit | Key Features |
|---|---|---|---|
| Free | € 0 / $ 0 | 300 emails/day | Unlimited contacts, basic automation & CRM |
| Starter | ~€ 7–8 / $ 25–30 | ~20,000/month+ | Remove branding, basic support, lite+ add-ons |
| Business | ~€ 15 / $ 65 | 20K–1M/month | Unlimited automation, landing pages, ads, A/B tests, multi-user, phone/chat support |
| Enterprise | Custom quote | High/custom volume | Dedicated IP, onboarding, SLA, SSO, enterprise integrations |
Overall User Experience & Reviews
Clean, Intuitive Interface
Easy-to-use design with a modern dashboard that simplifies navigation. The drag-and-drop email editor is beginner-friendly, and the visual workflow builder makes setting up automation straightforward.All-in-One Access
Combines email, SMS, WhatsApp, CRM, live chat, and marketing automation into a single platform, eliminating the need to switch between multiple tools.Quick Setup & Learning Curve
Fast onboarding process with guided steps helps users, especially those without much technical background, get started quickly and confidently.Affordable & Transparent Pricing
Pricing is clear and offers good value, with a free plan available that lets users test core features without commitment.Helpful Built-In Features
Comes with pre-designed email templates, basic CRM and segmentation tools, and visual, easy-to-understand reporting to track campaign success.
2. Mailmodo - AI Email Marketing
What Is Mailmodo
Mailmodo is a full-stack email marketing platform that empowers businesses to send interactive, app-like emails using AMP for Email technology. These enable rich elements such as inline forms, polls, quizzes, shopping carts, calendars, and NPS widgets—
all inside the email inbox—without requiring recipients to click through to external pages
Features of Mailmodo
AMP-Powered Interactive Emails
No-Code Email Builder
Email Automation & Journeys
Transactional Emails
Analytics & Reporting
Integrations
AI-Powered Assistance
Contact Management
Form & Survey Builder
Compliance & Deliverability
Pros & Cons
| Category | Pros ✅ | Cons ❌ |
|---|---|---|
| AMP Interactivity | Send interactive emails (forms, polls, bookings) directly inside the inbox | AMP only works in Gmail, Yahoo Mail (not in Outlook, Apple Mail) |
| Ease of Use | No-code, drag-and-drop builder; easy for marketers | Less control over advanced design compared to raw HTML builders |
| Email Automation | Visual journey builder with triggers and conditions | Limited complex logic compared to advanced CRMs |
| Transactional Emails | Supports AMP-powered transactional emails via API | Requires API setup for full use |
| Templates | 100+ ready-made email templates for various use cases | Limited customization in some templates |
| Analytics | Tracks in-email actions (form fills, polls); includes A/B testing | No advanced real-time or funnel analytics |
| Deliverability | Good sender authentication tools (SPF, DKIM, DMARC); supports dedicated IPs | Domain warming and IP management only on higher plans |
| Integrations | Works with Zapier, HubSpot, Calendly, Shopify, etc. | Fewer native integrations than Mailchimp or Klaviyo |
| Pricing | Competitive pricing for startups; free trial available | Higher-tier features locked behind more expensive plans |
| Support & Growth | Fast-growing, YC-backed company with active dev team | Smaller community and fewer third-party resources than older platforms |
Who Uses Mailmodo
Marketers
Run interactive campaigns (polls, forms, surveys)
Collect leads directly within emails
Improve engagement and conversion rates
Product Managers
Embed booking, feedback, or onboarding actions in transactional emails
Use AMP emails to reduce friction in product flows
Developers & SaaS Teams
Trigger dynamic, interactive emails using Mailmodo’s API
Send AMP-powered transactional messages
E-commerce Brands
Recover carts via in-email checkout options
Promote deals with spin-the-wheel, forms, or polls inside emails
EdTech Platforms
Increase form submissions and webinar signups with AMP forms
Automate demo bookings directly from emails
Fintech & B2B Companies
Use in-email surveys, feedback requests, and lead qualification
Replace traditional NPS tools with embedded in-email ratings
Pricing
| Plan | Monthly Price | Email Sending Credits | Active Contacts per Journey | Team Members | Custom Domains | Active Journeys | API Requests per Second | Support |
|---|---|---|---|---|---|---|---|---|
| Lite | $49 | 20,000 | 10,000 | 1 | 1 | 5 | 5 | Chat & Email |
| Pro | $99 | 25,000 | 50,000 | 3 | 2 | 10 | 10 | Chat, Email & Assisted Onboarding |
| Enterprise | $249 | 37,500 | 100,000 | 5 | 4 | Unlimited | 50 | Chat, Email, Call & Dedicated Onboarding |
Overall User Experience of Mailmodo
| Aspect | Feedback Summary |
|---|---|
| Ease of Use | Users find Mailmodo intuitive and user-friendly, with a clean drag-and-drop email builder. The AMP email creation is straightforward, even for users without deep coding skills. |
| Interactive Features | Highly praised for enabling in-email interactivity (forms, quizzes, carts) that boost engagement and reduce friction in email journeys. This feature sets it apart from many competitors. |
| Automation | Powerful automation workflows, especially for transactional and triggered emails. Some users mention a slight learning curve but find it manageable with the platform’s documentation and support. |
| Integration | Supports API integrations well, enabling developers to embed interactive emails into broader applications and systems. Integration with common CRMs and marketing stacks is improving. |
| Performance & Deliverability | Good email deliverability and response rates reported, especially with interactive AMP emails that improve user engagement metrics. |
| Support | Responsive support via chat and email for paid plans, with assisted onboarding available on higher tiers. Users appreciate the helpfulness but some want faster support response times. |
| Pricing Value | Generally considered good value for the feature set, especially for teams wanting AMP email capabilities. Some smaller businesses find the pricing slightly high if they don’t need advanced interactivity. |
| User Interface | Modern, minimalistic UI with a logical layout. Some users noted occasional bugs or minor UI glitches but nothing major. |
| Learning Resources | Good documentation and tutorial content available, plus active community support forums. |
3. GetResponse - AI Email Marketing
What is GetResponse
GetResponse is an all‑in‑one marketing platform founded in 1999 by Simon Grabowski (in Gdańsk, Poland), initially offering autoresponder tools, and has since grown into a comprehensive service for email marketing and automation used by over 350,000 businesses globally
Features of Getresponse
Email marketing & autoresponders: Drag‑and‑drop editor with 120+ templates, A/B testing, and high deliverability rates (around 99.5%).
Marketing automation: Create workflows triggered by subscriber actions or engagement (e.g. lead scoring, cart recovery).
Landing pages, forms, popups: Built‑in tools to collect leads, build lists, integrate with ads, and automate follow‑ups.
Funnels & webinars: Build complete customer funnels, host live or automated webinars, and manage sales conversion paths.
Website & course builder: AI‑powered website generator, plus tools for creating and selling online courses, quizzes, and newsletters.
Additional channels: Supports transactional email, SMS, web/mobile push, and live chat—mostly on higher tier plans.
Pros & Cons
| Pros | Cons |
|---|---|
| All-in-one marketing solution (email, automation, landing pages, etc.) | Advanced features locked behind higher-tier plans |
| Beginner-friendly interface with drag-and-drop tools | Learning curve for complex automation setups |
| 120+ professionally designed email templates | Some email templates can feel outdated |
| Powerful marketing automation and workflow builder | Limited SMS features unless on high-tier plans |
| High email deliverability rate (~99.5%) | Pricing can scale up quickly with list size or features |
| Built-in webinar hosting and sales funnels | Webinar quality and customization options are basic |
| Website and online course builder included | Website builder is less advanced compared to dedicated platforms |
| Free trial with no credit card required | Support for advanced eCommerce tools is limited compared to competitors |
| 24/7 live chat and email support | Limited native integrations (needs third-party connectors for many apps) |
Who Uses Getresponse
Small and Medium-Sized Businesses (SMBs)
Digital Marketers
eCommerce Brands
Content Creators & Coaches
Marketing and Advertising Agencies
Affiliate Marketers
Nonprofits and Educational Institutions
Freelancers and Solopreneurs
Event Organizers and Webinar Hosts
Startups and SaaS Companies
Pricing
| Plan Name | Price/Month | Contacts | Key Features |
|---|---|---|---|
| Free | $0 | Up to 500 | Basic email tools, landing page (GetResponse branding), limited features |
| Starter | $19 | 1,000 | Email marketing, autoresponders, landing pages, 1 automation workflow, 3 users |
| Marketer | $59 | 1,000 | Unlimited automation, funnels, segmentation, webinars, cart recovery, web push |
| Creator | $69 | 1,000 | Includes Marketer features + online course builder, paid newsletters, no fees |
| MAX (Enterprise) | Custom (~$1,099+) | Custom | SMS marketing, transactional email, SSO, dedicated IP, AI features, priority support |
Overall User Experience & Reviews
| Aspect | User Experience Summary |
|---|---|
| Ease of Use | Clean, modern interface. Drag‑and‑drop editors are intuitive. Some features require learning curve, especially automation. |
| Setup & Onboarding | Smooth onboarding with step-by-step tutorials and free onboarding session on paid plans. |
| Email Builder | Easy to use with 120+ templates. Customizable. Some templates feel slightly dated. |
| Automation Workflow | Visual builder is powerful but can get complex for beginners. Great for advanced marketers. |
| Landing Page & Funnel Builder | User-friendly, mobile‑responsive designs. Pre-built funnel templates help beginners. |
| Webinar Tool | Convenient integration, but limited customization compared to standalone webinar platforms. |
| List Management | Simple tagging, segmentation, and scoring tools. Can manage large lists efficiently. |
| Analytics & Reporting | Clear and detailed reports on email performance, funnels, automation, and revenue. |
| Integrations | Good with basic tools (Shopify, Stripe, PayPal), but limited native options—needs Zapier for more. |
| Support | 24/7 live chat support is fast and helpful. Email support also available. Knowledge base is thorough. |
| Performance & Reliability | High deliverability (around 99.5%). Reliable platform with rare downtime. |
4. Active Campaign - AI Email Marketing
ActiveCampaign is a cloud-based marketing automation platform that combines email marketing, CRM (customer relationship management), and sales automation to help businesses manage and grow their customer relationships. It is widely used for creating personalized customer journeys, automating tasks like follow-ups, and optimizing marketing workflows.
Features of Active Campaign
Email marketing campaigns and autoresponders
Marketing automation with visual workflow builder
Sales CRM with lead scoring and pipeline management
Customer segmentation and behavior tracking
Integrations with 900+ apps (e.g., Shopify, WordPress, Zapier)
Pros & Cons
| Pros | Cons |
|---|---|
| Powerful and flexible automation workflows | Steeper learning curve for beginners |
| Built-in CRM for sales and marketing alignment | No free plan (only a 14-day free trial) |
| Advanced segmentation and personalization | Pricing increases quickly with contact list size |
| High email deliverability and reputation | Limited design flexibility in landing pages |
| 900+ integrations with third-party apps (e.g., Shopify, Zapier, WordPress) | Can feel overwhelming for users who need only basic email marketing |
| Great customer journey mapping and behavior-based triggers | CRM lacks advanced features compared to dedicated CRM platforms |
| A/B testing, lead scoring, and dynamic content features | Customer support is tiered—faster responses only on higher plans |
| Mobile app available for managing campaigns and CRM | Email editor, while powerful, is less intuitive than some competitors |
Who Uses Active Campaign
Small and Medium-Sized Businesses (SMBs)
Ecommerce Stores and Brands
Digital Marketers and Marketing Teams
Sales Teams and Sales Professionals
Startups and SaaS Companies
Agencies and Consultants
Online Coaches and Course Creators
Nonprofits and Membership Organizations
Freelancers and Solopreneurs
Event Organizers and Webinar Hosts
Pricing
| Plan | Starting Price | Ideal For | Key Features |
|---|---|---|---|
| Starter | From $29/month | Small businesses starting with email marketing | Email campaigns, basic automation, 1 user, 10x contact limit, A/B testing |
| Plus | From $49/month | Growing businesses needing CRM & automation | Everything in Starter + CRM, sales pipeline, lead scoring, 3 users, 12x contact limit |
| Pro | From $145/month | Advanced marketers & agencies | Everything in Plus + custom reporting, predictive sending, 5 users, 15x contact limit |
| Enterprise | Custom pricing | Large teams & enterprises | Everything in Pro + dedicated support, custom onboarding, unlimited users, 15x contact limit |
Overall User Experience of Active Campaign
| Aspect | User Experience Summary |
|---|---|
| Ease of Use | Powerful but with a steep learning curve. Beginners may need time to get comfortable. |
| Setup & Onboarding | Offers guided onboarding and tutorials, but advanced features require practice. |
| Email Builder | Robust editor with good customization, though not the most intuitive for some users. |
| Automation Workflow | Highly flexible and visual automation builder, considered one of the best in the industry. |
| CRM & Sales Tools | Integrated CRM is well-designed for sales pipeline and contact management. |
| Landing Pages & Forms | Functional but limited design flexibility compared to dedicated landing page tools. |
| Analytics & Reporting | Detailed reports and custom reporting available on higher plans. |
| Integrations | Extensive integrations (900+ apps), seamless with major ecommerce and marketing platforms. |
| Customer Support | Support is responsive but prioritized for higher-tier plans; community and knowledge base are helpful. |
| Performance & Reliability | Reliable with strong email deliverability and stable uptime. |
5. Klaviyo - AI Email Marketing
What is Klaviyo
Klaviyo is a marketing automation platform tailored for B2C brands. It combines email marketing, SMS, mobile push notifications, and customer reviews into one system to deliver personalized, data-driven customer experiences. Acting as a Customer Data Platform (CDP), Klaviyo centralizes data from 350+ integrations, enabling brands to segment audiences, automate communications, and personalize interactions based on customer behavior. It also uses AI features like predictive analytics and product recommendations to improve marketing strategies and boost revenue. Klaviyo is especially popular with e-commerce businesses, direct-to-consumer brands, and digital marketers focused on automated, omnichannel engagement.
Features of Klaviyo
Email marketing campaigns with customizable templates
SMS marketing and automated text messaging
Mobile push notifications
Customer reviews and feedback collection
Customer Data Platform (CDP) with centralized data from 350+ integrations
Advanced audience segmentation based on behaviors and preferences
Marketing automation workflows and triggered messaging
Real-time analytics and reporting dashboards
AI-powered predictive analytics (e.g., customer lifetime value, churn prediction)
Personalized product recommendations and dynamic content
Integration with ecommerce platforms like Shopify, Magento, WooCommerce
Omnichannel campaign management (email, SMS, push)
A/B testing for campaigns
Signup forms and pop-ups for lead capture
Revenue tracking and ROI measurement
GDPR and privacy compliance tools
Pros and Cons
| Pros | Cons |
|---|---|
| Designed specifically for B2C and ecommerce businesses | Can be expensive as contact list grows |
| Powerful segmentation and personalization based on real-time data | Learning curve for beginners |
| Combines email, SMS, push, and reviews in one platform | Limited customer support on lower plans |
| 350+ integrations with popular ecommerce platforms (Shopify, WooCommerce, etc.) | Not ideal for B2B or service-based businesses |
| AI-powered features like predictive analytics and product recommendations | Fewer design/template options compared to some competitors |
| Real-time tracking and revenue attribution | SMS features may require separate approval/number setup |
| Easy-to-use automation and workflow builder | Reporting customization can be limited for advanced users |
Who Use Klaviyo
Ecommerce Businesses
Direct-to-Consumer (DTC) Brands
Online Retailers using Shopify, WooCommerce, BigCommerce, etc.
Digital Marketing Teams focused on B2C
Subscription Box Companies
Apparel and Beauty Brands
Food & Beverage Companies with Online Sales
Marketing Agencies serving ecommerce clients
Startups with a strong online customer base
Brands running omnichannel campaigns (email, SMS, push)
Pricing
| Plan Type | Contacts Covered | Email Sends/month | SMS Credits/month | Estimated Price/month |
|---|---|---|---|---|
| Email-only | 1,001–1,500 profiles | ~15,000 | 150 (default free) | ≈ $45 |
| Email + SMS | 1,001–1,500 profiles | ~15,000 | 1,250 | ≈ $60 |
| Free Plan | Up to 250 profiles | 500 | 150 | $0 (not applicable) |
Overall User Experience of Klaviyo
| Aspect | User Experience Summary |
|---|---|
| Ease of Use | Intuitive interface with drag-and-drop editors; easy for ecommerce users to set up. |
| Setup & Onboarding | Smooth Shopify/WooCommerce integration; helpful guides and templates for quick starts. |
| Email Builder | Clean, customizable templates with good design flexibility. |
| Automation Workflow | Powerful yet user-friendly automation builder with behavior-based triggers. |
| Segmentation & Targeting | Advanced real-time segmentation using purchase history, site activity, and more. |
| Analytics & Reporting | Real-time dashboards with revenue tracking; clearly shows ROI per email/SMS. |
| Integrations | Seamless with ecommerce platforms; over 300+ prebuilt integrations. |
| SMS & Push Marketing | Easy to launch; included in workflows; good deliverability. |
| Customer Support | Helpful documentation and email/chat support; live support limited to higher plans. |
| Performance & Reliability | Fast, stable platform with excellent deliverability and data syncing. |
6. Moosend - AI Email Marketing
What is Moosend
Moosend is a cloud-based email marketing and marketing automation platform, designed to help businesses build email campaigns, landing pages, subscription forms, and workflows—all backed with detailed analytics and high deliverability.
Features of Moosend
Campaign Builder & Templates
Create emails, landing pages, and signup forms using a drag-and-drop editor with 75–130+ pre-designed templates.Marketing Automation
Build automated workflows using visual tools and pre-made templates (like welcome emails or cart abandonment), with behavior-based triggers and audience targeting.Segmentation & Personalization
Target users precisely with over 33 segmentation criteria, dynamic content, and customizable fields.Testing & Optimization
Perform basic A/B tests on subject lines and content, and preview emails to avoid spam filters.Analytics & Reporting
Access real-time data including click maps, geo-targeting, conversion tracking, and revenue reporting.Growth Tools & Landing Pages
Design integrated landing pages and subscription forms to grow your list and convert leads.Transactional Emails
Send transactional messages (e.g., order confirmations, alerts) via API-based SMTP service.AI Writer & Recommendations
Use AI tools for writing subject lines, content, and product suggestions to boost performance.Mobile App
Manage, edit, and schedule campaigns and automations on the go with full mobile functionality.
Pros and Cons
| Pros | Cons |
|---|---|
| ✅ User-friendly drag-and-drop editor | ❌ Limited A/B testing (only 2 variants) |
| ✅ Affordable pricing (starts at ~$7/month) | ❌ Fewer third-party integrations |
| ✅ Unlimited email sends on all paid plans | ❌ No built-in CRM functionality |
| ✅ Powerful marketing automation tools | ❌ Live chat support can be slow at times |
| ✅ Advanced segmentation (30+ criteria) | ❌ Mobile app lacks advanced features |
| ✅ High deliverability (98%+ inbox rate) | |
| ✅ GDPR-compliant, EU data storage | |
| ✅ Built-in AI for writing & recommendations | |
| ✅ Real-time analytics with click maps & conversion tracking |
Who Use Moosend
| User Type | Why They Use Moosend |
|---|---|
| Small Businesses & Startups | Affordable pricing, unlimited emails, and easy automation for growing email lists. |
| Digital Marketing Agencies | White-label features, client account management, and automation tools for campaigns. |
| eCommerce Stores (Shopify, WooCommerce) | Cart abandonment workflows, product recommendations, and revenue tracking. |
| Bloggers & Content Creators | Simple campaign creation, lead magnets, and landing pages without coding. |
| SaaS Companies | Onboarding emails, behavior-based triggers, and AI-powered recommendations. |
| Corporate & Educational Institutions | Internal communication, newsletters, and training announcements. |
| Event Organizers | Automating invitations, reminders, and follow-ups. |
Pricing
| Plan Type | Contacts Limit | Price (Monthly Billing) | Price (Annual Billing) | Features Included |
|---|---|---|---|---|
| Free Trial | Up to plan limits | $0 (30 days) | – | Full Pro features (no card needed), no transactional emails |
| Pro Plan | 500 contacts | $9/month | ~$7/month | Unlimited emails, automation, templates, analytics, landing pages |
| 1,000 contacts | ~$16/month | ~$13/month | All Pro features | |
| 2,000 contacts | ~$24/month | ~$20/month | All Pro features | |
| 5,000 contacts | ~$48/month | ~$38/month | All Pro features | |
| 10,000 contacts | ~$70/month | ~$64/month | All Pro features | |
| 25,000 contacts | ~$160/month | ~$128/month | All Pro features | |
| Moosend+ / Enterprise | Custom | Custom Quote | Custom Quote | Dedicated IP, SSO, custom reporting, account manager |
| Pay‑As‑You‑Go (Credits) | No contact limit | $350 for 350,000 emails | – | Buy credits; send without a subscription |
Overall User Experience of Moosend
| Aspect | Rating | User Feedback Summary |
|---|---|---|
| Ease of Use | ⭐⭐⭐⭐☆ (4.5/5) | Clean UI, intuitive drag-and-drop editor; very beginner-friendly. |
| Email & Automation | ⭐⭐⭐⭐☆ (4.5/5) | Smooth automation builder, solid templates; users love the visual workflows. |
| Features & Flexibility | ⭐⭐⭐⭐☆ (4.3/5) | Offers a lot (landing pages, segmentation, AI tools) even in basic plans. |
| Performance & Speed | ⭐⭐⭐⭐☆ (4.4/5) | Fast loading dashboard, no major lag issues reported. |
| Customer Support | ⭐⭐⭐☆ (3.8/5) | Support is helpful but sometimes slow via live chat. Email support is reliable. |
| Mobile Experience | ⭐⭐⭐☆ (3.7/5) | App is functional but not as robust as the desktop version. |
| Integrations | ⭐⭐⭐☆ (3.6/5) | Basic native integrations (e.g. Shopify, WordPress); fewer compared to big competitors. |
| Pricing Value | ⭐⭐⭐⭐⭐ (5/5) | One of the best value platforms—full features for low price and no email send limits. |
7. Omnisend - AI Email Marketing
What Is Omnisend
Omnisend is a cloud-based marketing automation tool, built primarily for e-commerce businesses. It combines email, SMS, and web push notifications with workflows, segmentation, A/B testing, and analytics to power multi-channel campaigns. Founded in 2014 (originally Soundest) and headquartered in London, it supports seamless integrations with Shopify, WooCommerce, BigCommerce and more.
Features of Omnisend
Built for E-commerce: Includes shoppable emails, discount codes, cart abandonment workflows, pop-ups, and product reviews.
Automation & Segmentation: Pre-built workflows and dynamic audience segments based on behaviors (e.g. purchase frequency, lifecycle). Segments auto-update in real time.
Integrations: Native support for Shopify, Magento, Wix, and many more. Also integrates with logistics, CRM, and analytics tools.
Cross-Channel Messaging: Allows you to combine email, SMS, and web push notifications in a single automated workflow. SMS credits are included on paid plans.
Analytics & A/B Testing: Offers campaign performance tracking, click maps, sales attribution, and built-in A/B testing.
Support & Onboarding: 24/7 live chat and email support. Free plans include basic support, while paid tiers offer priority service and access to a dedicated Customer Success Manager (at higher spend levels).
Pros & Cons
| Pros | Cons |
|---|---|
| Strong e-commerce focus with shoppable emails and cart abandonment | Occasional UI glitches and builder bugs |
| Easy-to-use automation workflows with dynamic segmentation | Sometimes slow or delayed support responses |
| Multi-channel messaging: email, SMS, and web push in one platform | Limited CRM features beyond e-commerce marketing |
| Wide native integrations with Shopify, Magento, Wix, etc. | Issues with order counting and multi-email customer tracking |
| Good analytics with A/B testing and sales attribution | Mobile app less feature-rich compared to desktop |
| 24/7 customer support with priority options for paid plans | |
| Competitive pricing compared to other e-commerce marketing tools |
Who Uses Omnisend
| User Type | Description |
|---|---|
| Small to Medium E-commerce Stores | Online shops on Shopify, WooCommerce, BigCommerce, Wix, and others using automated marketing to boost sales and customer engagement. |
| DTC (Direct-to-Consumer) Brands | Brands selling products directly to customers using targeted campaigns and personalized offers. |
| Marketing Agencies | Agencies managing multiple e-commerce clients needing scalable marketing automation. |
| Subscription Services | Companies with recurring billing using automated lifecycle marketing (welcome flows, re-engagement). |
| Retailers with Omnichannel Sales | Businesses combining online and offline sales, using Omnisend to unify customer messaging. |
| Startups & Growing Businesses | Fast-growing businesses looking for cost-effective multi-channel marketing tools. |
Pricing
| Plan / Tier | Contact Limit | Monthly Cost (USD) | Email Sends | SMS Credits | Support & Extras |
|---|---|---|---|---|---|
| Free | Up to 250 contacts | $0 | Up to 500 emails/month | ~$1 SMS credit (~66 US SMS msgs) | Access to all features; email-only support |
| Standard | 500 contacts | ~$16/month | Up to 6× contact list (e.g. ~3,000 emails) | Small SMS credit + purchase option | Live chat/email; unlimited push; product reviews |
| Pro | Starts at 500 contacts | ~$59/month | Unlimited email sends | Free SMS credits equal to plan cost | Priority support; account expert (≥ $400 spend/month) |
| Tiered Pricing | Increasing tiers | Scales with contacts | Unlimited (Pro) or capped tiers | Pro includes credits; Standard purchasable | Advanced automation & analytics; team usage in Pro |
| Starter Discount | N/A | Standard: ~$11.20/mo for first 3 monthsPro: ~$41.30/mo for first 3 months | Same as plan | Same as plan | 30% off for initial 3‑month prepay |
Overall User Experience of Omnisend
| Category | User Feedback |
|---|---|
| Ease of Use | ✅ Intuitive drag-and-drop builder for emails and workflows; easy onboarding process |
| E-commerce Integration | ✅ Seamless with Shopify, WooCommerce, BigCommerce, etc.; automations work well |
| Automation & Segmentation | ✅ Pre-built workflows, dynamic audience segments save time and increase relevance |
| Multi-Channel Features | ✅ Users love combining email, SMS, and push in one campaign |
| Design & Templates | ✅ Clean templates; editing tools are flexible and modern |
| Performance & Reliability | ✅ Stable platform with fast email sending and good deliverability |
| Reporting & Insights | ✅ Clear dashboards, sales attribution, and A/B test results easy to understand |
| Support Quality | 👍 Live chat is fast on paid plans; helpful documentation and webinars |
| Mobile Access | 👎 Limited functionality on mobile app compared to desktop |
| Learning Curve | 🟡 Slight learning curve for advanced workflows and segmentation features |
8. Benchmark Email - AI Email Marketing
What is Benchmark
Benchmark Email is a cloud-based email marketing platform designed to help businesses, nonprofits, and marketers create, send, and track professional email campaigns with ease. It’s known for its user-friendly interface, AI-powered design tools, and strong customer support, making it ideal for beginners and small to medium-sized businesses.
Features of Benchmark
Email Editor – Drag-and-drop builder + HTML editor for custom code
AI Smart Design – Auto-generates branded emails using your logo/site
Templates – 100+ responsive, industry-specific email & landing page templates
Email Automation – Visual workflows for welcome series, drip campaigns, etc.
List Management – Import contacts easily; use tags, segments, and lists
Segmentation – Target users based on engagement, location, and custom fields
A/B Testing – Test subject lines and content to improve results
Reporting & Analytics – Real-time tracking: opens, clicks, bounces, geo-maps
Signup Forms – Embedded, popup, and landing-page opt-in forms
Landing Pages – Build and publish branded landing pages with templates
Integrations – Works with Shopify, WordPress, Zapier, Salesforce, and more
Deliverability Tools – Spam check, list cleaning, authentication tools
Mobile App – Run and track campaigns from your smartphone
Multilingual Support – Platform and support in multiple languages
Compliance – GDPR tools for consent, privacy, and list protection
Pros & Cons
| Pros | Cons |
|---|---|
| ✅ User-Friendly Interface – Very easy for beginners to use | ❌ Limited Automation in the free plan compared to competitors |
| ✅ AI-Powered Email Design – Auto-generates branded emails quickly | ❌ Fewer Advanced Features for power users (vs. Omnisend/Klaviyo) |
| ✅ Generous Free Plan – Send up to 3,500 emails/month free | ❌ Template Customization can feel restricted for designers |
| ✅ Multi-Language Support – UI & support in several languages | ❌ A/B Testing Limitations – No multivariate testing options |
| ✅ Responsive Templates – 100+ mobile-friendly, niche designs | ❌ Limited CRM Functionality – No deep customer profiling or scoring |
| ✅ Real-Time Analytics – Clean dashboards with opens, clicks, etc. | ❌ Slow Load Times reported occasionally by users |
| ✅ GDPR-Compliant Tools – Built-in privacy features for EU users | ❌ Support Delays – Slower response on the free tier |
| ✅ Integrations – Easy connect with Shopify, Zapier, WordPress, etc. |
Pricing
| Plan | Price (€/month) | Contacts / Sends | Best For | Key Features |
|---|---|---|---|---|
| Free | €0 | 500 contacts / 3,500 emails | Individuals, Startups | Email editor, templates, basic automation, reporting, Benchmark branding |
| Pro | From ~€12 (for 500 contacts) ~€32 (5,000 contacts) ~€390 (100,000 contacts) | Scales with contacts | Small to mid-size businesses | Unlimited sends, automation, landing pages, A/B testing, advanced segmentation |
| Send-Based | From ~€36 (10,000 sends) ~€230–390+ (100k+ sends) | Based on email volume | High-volume senders | Pay per number of emails sent, not contacts |
| Enterprise | From ~€660+ (custom quote) | 125,000+ contacts | Agencies, large organizations | Dedicated IP, white labeling, deliverability tools, inbox testing, VIP support |
Who Uses Benchmark
| User Type | Description |
|---|---|
| Small Businesses (SMBs) | Local shops, online retailers, and service providers use Benchmark for newsletters, promotions, and automated follow-ups. |
| Nonprofits & NGOs | Community groups, charities, and advocacy orgs use it for donor updates, event invites, and volunteer engagement. |
| Freelancers & Consultants | Marketing pros, designers, and coaches use Benchmark to nurture leads and communicate with clients. |
| Marketing Teams | Internal teams in startups and mid-sized businesses use it for product announcements and email campaigns. |
| Educational Institutions | Schools, colleges, and training centers send updates, enrollment info, and newsletters to students and parents. |
| International Users | Thanks to multilingual support (including Spanish, French, German, etc.), Benchmark is popular globally. |
| Agencies | Digital marketing agencies use it to manage multiple client accounts with branded email campaigns. |
Overall User Experience of Benchmark Email
| Aspect | User Experience Summary |
|---|---|
| Ease of Use | Intuitive drag-and-drop editor, great for beginners and non-tech users |
| AI-Powered Design | Helps create branded emails quickly without design skills |
| Templates | Responsive, mobile-friendly, and professional-looking |
| Automation | Basic but reliable workflows suitable for small businesses |
| Reporting & Analytics | Clear, real-time data with actionable insights |
| Deliverability | Strong inbox placement with spam testing tools |
| Multilingual Support | Platform and customer service available in multiple languages |
| Customer Support | Helpful support; slower response on free plans |
| Pricing | Competitive pricing with a generous free tier |
| Integrations | Works well with Shopify, Zapier, WordPress, and others |
| Limitations | Less advanced features for power users compared to competitors |
| Performance | Some users report occasional slow loading times |
9. Systeme - AI Email Marketing
What is Systeme.io
Systeme.io is an all‑in‑one marketing platform—a single SaaS tool designed to help entrepreneurs build, launch, automate, and scale online businesses with minimal tech complexity. It is now used globally as a replacement for tools like ClickFunnels, Kajabi, Kartra, ActiveCampaign, and WordPress.
Features of Systeme
Sales funnel builder
Email marketing
Website and blog creation
Online course hosting
Membership site management
Affiliate program management
Marketing automation
E-commerce tools
Evergreen webinar support
Analytics and performance tracking
Pros & Cons
| Pros | Cons |
|---|---|
| All-in-one platform combining funnels, email, websites, courses, and automation | Limited design flexibility compared to WordPress or Webflow |
| Beginner-friendly with a simple interface | Basic email builder lacking advanced design and A/B testing |
| Generous free plan with real business features | Fewer third-party integrations than competitors |
| Affordable pricing compared to alternatives like ClickFunnels and Kajabi | No live webinar hosting, only evergreen webinars supported |
| Built-in affiliate system for easy affiliate management | Automation setup can have a learning curve |
| Unlimited emails even on free plan | |
| Fast setup for websites, funnels, and email sequences | |
| Good marketing automation tools |
Pricing
| Plan | Monthly Price | Annual Price (2 months free) | Key Features |
|---|---|---|---|
| Free | $0 | $0 | 2,000 contacts, 3 funnels, 1 blog, 1 course, 1 automation, 1 custom domain |
| Startup | $17 | $170/year ($14.16/month) | 5,000 contacts, 10 funnels, 5 blogs, 5 courses, 10 automations, 3 custom domains |
| Webinar | $47 | $470/year ($39.16/month) | 10,000 contacts, 50 funnels, 20 blogs, 10 evergreen webinars, 100 automations, 10 custom domains |
| Unlimited | $97 | $970/year ($80.83/month) | Unlimited contacts, funnels, blogs, courses, webinars, automations, and custom domains |
Who Uses Systeme
Entrepreneurs launching and growing online businesses with minimal tech hassle
Small business owners looking for an affordable all-in-one marketing platform
Online course creators who want to build, host, and sell courses easily
Coaches and consultants automating client onboarding and marketing funnels
Affiliate marketers managing and growing affiliate programs
Bloggers and content creators building websites and email lists
E-commerce sellers offering digital or physical products with automated funnels
Freelancers and agencies who build funnels and marketing systems for clients
User Experience & Reviews of Systeme.io
Positive Feedback:
Easy to use: Many users highlight Systeme.io’s intuitive drag-and-drop interface, which requires little to no technical skills. Beginners especially appreciate how quickly they can build funnels, set up email campaigns, and launch courses.
Great value for money: Users often mention that Systeme.io offers most features found in expensive tools like ClickFunnels or Kajabi at a fraction of the cost, making it ideal for startups and small businesses.
All-in-one convenience: Users love having funnels, email marketing, course hosting, and affiliate management in one platform, reducing the need for multiple subscriptions and integrations.
Reliable support: Several reviewers note that customer support is responsive and helpful, with quick resolutions to issues.
Good automation: The marketing automation features are praised for helping users save time by automating follow-ups and lead nurturing.
10. Drip - AI Email Marketing
What is Drip
Drip is a powerful e-commerce customer relationship management (ECRM) platform designed to help online retailers grow their businesses through personalized email marketing and automation. It provides tools to capture customer data, segment audiences, create targeted campaigns, and automate personalized customer journeys to boost sales and engagement.
Features of Drip
Email Marketing Automation tailored specifically for e-commerce
Advanced segmentation to target customers based on behavior and purchase history
Personalized messaging through email, SMS, and other channels
Integration with popular e-commerce platforms like Shopify, WooCommerce, and Magento
Visual workflow builder for setting up complex automation sequences without coding
Detailed analytics and reporting to measure campaign effectiveness and ROI
Pros & Cons
| Pros | Cons |
|---|---|
| Ecommerce-focused CRM tailored for online stores | Pricing can be high as the contact list grows |
| Advanced segmentation for targeted marketing | Limited built-in email templates |
| Powerful, visual automation workflow builder | No built-in landing page or funnel builder |
| Supports multi-channel marketing (email + SMS) | Learning curve for mastering advanced features |
| Integrates well with Shopify, WooCommerce, Magento | No free plan, only a 14-day free trial |
| Detailed analytics and reporting | |
| User-friendly interface |
Pricing
| Plan | Monthly Price | Contact Tier | Key Features |
|---|---|---|---|
| Basic | $39/month | Up to 2,500 | Unlimited emails, email & workflow builder, popups & forms, Shopify templates, A/B testing, free migration |
| Growth | $49/month | 2,501 – 3,000 | All Basic features + enhanced segmentation, advanced analytics |
| Pro | $99/month | 5,501 – 6,000 | All Growth features + SMS marketing, live chat support, priority support |
| Enterprise | Custom pricing | 110,000+ | All Pro features + dedicated customer success manager, custom integrations |
Who Uses Drip
E-commerce Businesses: To nurture customers with personalized product recommendations, abandoned cart reminders, and promotional campaigns.
Small to Medium-Sized Businesses (SMBs): For building customer relationships through automated workflows and targeted emails.
Digital Marketers and Agencies: To manage multiple client campaigns with segmentation and automation.
Content Creators & Bloggers: To engage their audience with newsletters, updates, and exclusive offers.
SaaS Companies: For onboarding new users, upselling, and customer retention through automated email sequences.
Nonprofits and Event Organizers: To communicate with supporters, promote events, and manage donor relationships.
User Experience & Reviews
Positive Feedback:
Highly effective for ecommerce: Users love how Drip is tailored for online stores, enabling precise targeting based on customer behavior and purchase history.
Powerful automation: The visual workflow builder makes creating complex email and SMS sequences easier without coding.
Multi-channel marketing: Support for both email and SMS helps reach customers through multiple channels.
Good integrations: Especially praised for seamless integration with Shopify and WooCommerce.
Detailed analytics: Users appreciate the comprehensive reporting tools to measure campaign success.
Responsive support: Customers note helpful and timely support, especially on higher-tier plans.
11. Instantly - AI Email Marketing
What Is Instantly.ai
nstantly.ai is a software platform designed for B2B cold email outreach and lead generation. It combines tools to find and enrich leads, automate outbound email campaigns, improve deliverability (through email warm‑up), offer AI-powered personalization and analytics, and manage replies across multiple email accounts via its built-in centralized “Unibox” CRM
Features of Instantly
✅ Lead Finder: Access to 160M+ contacts with advanced filtering and enrichment tools.
📧 Cold Email Campaigns: Create automated drip sequences with A/Z testing and inbox rotation.
🔥 Email Warm‑Up & Deliverability: Tools to warm up accounts, monitor deliverability, and manage SPF/DKIM/DMARC setup.
🤖 AI Personalization: AI-generated subject lines, email content, follow-ups, and performance suggestions.
📬 Unibox CRM: Centralized inbox with AI-based reply labeling and lead stage tracking.
📱 Mobile App: iOS/macOS app for managing outreach and responding on the go.
Pros and Cons
| Pros ✅ | Cons ⚠️ |
|---|---|
| Unlimited email accounts | Email-only outreach (no LinkedIn, SMS, etc.) |
| Built-in 160M+ lead database | Limited CRM features |
| Strong deliverability tools (warm-up, SPF/DKIM) | Few native integrations |
| AI-generated content and campaign suggestions | AI may need manual editing |
| Unified inbox (Unibox) for replies | Some users report spam issues during warm-up |
| Mobile app available (iOS/macOS) | No Android app |
| Easy to use and affordable for small teams | Pricing increases with higher lead volumes |
Pricing
| Plan | Monthly Price | Annual Price | Emails / Month | Uploaded Contacts | Key Features |
|---|---|---|---|---|---|
| Growth | $37 | $30/month | 5,000 | 1,000 | Unlimited email accounts, unlimited email warmup, chat support |
| Hypergrowth | $97 | $77.60/month | 100,000 | 25,000 | All features in Growth + premium live support |
| Light Speed | $358 | $286.30/month | 500,000 | 100,000 | All features in Hypergrowth + SISR system (Server & IP Sharding and Rotation) |
| Enterprise | Custom | Custom | 500,000+ | 100,000+ | All features in Light Speed + dedicated account manager, shared Slack channel, private deliverability network |
Who Use Instantly
Sales Teams & SDRs (Sales Development Representatives)
They leverage Instantly.ai to automate cold email campaigns, manage outreach at scale, and enhance deliverability, enabling them to focus on high-value leads and close deals more effectively.Marketing Agencies
Agencies utilize the platform to run outreach campaigns for clients, utilizing features like unlimited email accounts, AI-driven personalization, and comprehensive analytics to deliver results.Freelancers & Consultants
Independent professionals use Instantly.ai to generate leads, automate follow-ups, and manage client communications, streamlining their outreach processes.SaaS Companies
Software-as-a-Service businesses employ the platform to onboard new users, upsell existing customers, and retain clients through automated email sequences and personalized messaging.E-commerce Brands
E-commerce businesses use Instantly.ai to re-engage customers, promote new products, and recover abandoned carts through targeted email campaigns.Coaches & Course Creators
Educators and course creators utilize the platform to nurture leads, promote their offerings, and manage communications with students and prospects.Enterprises & Large Teams
Larger organizations adopt Instantly.ai for its scalability, allowing them to manage multiple campaigns, integrate with various tools, and maintain consistent communication across departments.
User Experience & Reviews
Positive Feedback:
Ease of Use: Users appreciate the platform’s intuitive interface, enabling quick campaign setup and seamless integration with inboxes and sending domains.
Effective Cold Email Campaigns: Many find Instantly.ai’s tools, such as AI-driven personalization and automated warm-up, beneficial for enhancing email deliverability and engagement.
Supportive Community: Access to resources like the Sales Accelerator and a private Facebook group helps users optimize their outreach strategies.